This project began with a strategy session focused on bringing clarity to the brand, the event, and the best way to present the full vision online. Everything Aly B serves as the parent brand, while Shades of Brown Podcast carries its own identity and event focus. Through our conversation, we identified the need to create a clear visual and digital experience that allowed both brands to work together without confusing the audience.

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From there, we provided creative direction, event graphic design, and website page strategy. The goal was to make sure the visuals felt intentional, the event information was easy to follow, and the brand had a strong place to send people for details, tickets, sponsorships, and future updates.

 

Services Provided: Brand strategy session • Creative direction • Event graphic design • Individual panelist graphics • Group promotional graphic • Website page strategy • Landing page mockup design • Brand structure guidance for Everything Aly B and Shades of Brown Podcast

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The final direction helped turn the vision into a clear digital experience that supports the event while still connecting back to the larger brand. View the website mockup: CLICK HERE